Town in Town Hotel Bangkok
Website: townintownhotelbangkok.com | Last updated: September 2026
Town in Town Hotel Bangkok (“the Hotel”, “we”, “us”, or “our”), located at 300/1 Ladprao 94, Phlabphla, Wangtonglang, Bangkok, Thailand 10310, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have over it, in accordance with Thailand’s Personal Data Protection Act B.E. 2562 (2019) (“PDPA”). This Policy applies to our website (townintownhotelbangkok.com), our online booking engine, and any booking, enquiry, or communication you make with us. It should be read together with our Terms & Conditions.
1. What Personal Data We Collect
Depending on how you interact with us, we may collect the following categories of personal data:
- Identity & contact data — name, email address, phone number, mailing address, and government-issued ID/passport details (collected at check-in, as required by Thai hotel regulations)
- Booking data — check-in/check-out dates, room type, number of guests, special requests, and stay history
- Payment data — billing details and payment card information, processed via our booking engine and payment partners (the Hotel does not directly store full card numbers)
- Enquiry & communication data — messages, emails, or call details when you contact our front desk or sales team
- Event & wedding data — details you share with our sales team when planning a meeting, conference, or wedding, such as guest count, catering preferences, and event dates
- Technical & usage data — IP address, browser type, device information, pages visited, and referral source, collected via cookies and analytics tools
- Marketing preferences — whether you have opted in to receive newsletters or promotional communications from us
- CCTV/surveillance data — images captured by CCTV cameras operating in common areas of the property (including hallways, the lobby, elevators, the swimming pool, restaurants, and the hotel exterior), collected for the safety and security of guests, staff, and property
2. How We Collect Your Data
- Directly from you — when you make a booking, submit an enquiry form, email or call us, check in at the property, or sign up for marketing communications
- Through our booking engine — reservations made via reservations.instant-bookings.com, powered by Readyplanet TravelTech, are collected by the booking engine and shared with us to fulfil your reservation
- Automatically — through cookies, analytics tools, and similar technologies when you browse our website (see Section 6, Cookies & Tracking)
- From third parties — such as online travel agencies (OTAs), travel agents, or corporate booking platforms, when a booking is made on your behalf
3. How We Use Your Data
We use your personal data to:
- Process and confirm room, event, and wedding reservations
- Check you in and out, and provide services during your stay
- Process payments and issue receipts or invoices
- Respond to enquiries and provide customer service
- Send booking confirmations and stay-related communications
- Send marketing communications, offers, and newsletters — only where you have given consent
- Improve our website, services, and guest experience through analytics
- Comply with legal obligations, including Thai hotel registration and guest record-keeping requirements
- Protect the safety and security of guests, staff, and property
4. Legal Basis for Processing
We process your personal data on one or more of the following legal bases under the PDPA: your consent (for example, marketing communications and non-essential cookies); performance of a contract (for example, processing your booking or event agreement); compliance with a legal obligation (for example, guest registration records required by Thai law); and our legitimate interests (for example, website analytics, fraud prevention, and property security), balanced against your rights and freedoms.
5. Data Sharing & Third Parties
We do not sell your personal data. We may share your personal data with the following categories of third parties, only as necessary to provide our services:
- Booking Engine Provider — Readyplanet TravelTech (readyplanettraveltech.com), which processes reservations made through this website
- Payment processors and financial institutions, to process payments securely
Analytics and advertising providers — Google (Google Analytics/GA4, Google Search Console, and Google Tag Manager) and Meta (Meta Pixel), to understand website performance and deliver relevant marketing - Online travel agencies (OTAs) and travel partners, where a booking is made or managed through their platform
- Government authorities, where required by Thai law (for example, guest registration under Thailand’s Hotel Act)
- Professional advisors and service providers who support our business operations, under confidentiality obligations
We require third parties to respect the security of your personal data and to treat it in accordance with the law.
6. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to operate the site, remember your preferences, understand how visitors use our website, and deliver relevant advertising (including remarketing). We use the following tools:
- Essential cookies — required for the website and booking engine to function
- Google Analytics (GA4) — analytics tool used to understand website traffic, visitor behaviour, and performance
- Google Tag Manager (GTM) — used to manage and deploy the tracking and marketing tags on our website (including GA4 and Meta Pixel), without directly collecting personal data itself
- Google Search Console (GSC) — used to monitor and improve our website’s presence in Google Search; it provides us with aggregated search performance data and does not use cookies to track individual visitors
- Meta Pixel — used on our website to measure advertising effectiveness and show relevant ads to previous visitors on Facebook and Instagram (remarketing)
You can control or disable cookies through your browser settings; disabling certain cookies may affect website functionality, including the booking engine. When you first visit our website, a cookie consent banner will ask for your consent before non-essential cookies (such as analytics and advertising cookies) are set; you may accept or reject these at that time, and change your preference later through your browser settings.
7. Marketing Communications
If you opt in to receive marketing communications from us, we will send you offers, newsletters, and promotions by email or other channels you’ve agreed to. You may withdraw your consent and unsubscribe at any time using the unsubscribe link in any marketing communication, or by contacting us using the details in Section 12 (Contact Us). Withdrawing consent will not affect communications necessary to manage an existing booking or stay.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, including to meet legal, accounting, or reporting requirements. In particular:
- Guest registration records are retained for 5 years, in accordance with Thai hotel regulations.
- CCTV footage is retained for 1 month, after which it is automatically overwritten or deleted, unless a longer period is required to investigate an incident or comply with a legal request.
- Marketing data is retained until you withdraw consent or unsubscribe.
When personal data is no longer needed, we securely delete or anonymise it.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure. While we take reasonable steps to safeguard your data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Your Rights Under the PDPA
Subject to applicable exceptions under Thai law, you have the right to:
- Access the personal data we hold about you
Request correction of inaccurate or incomplete data - Request deletion or anonymisation of your data
- Request restriction of, or object to, our processing of your data
- Request a copy of your data in a portable format
- Withdraw consent at any time, where processing is based on consent
- Lodge a complaint with Thailand’s Personal Data Protection Committee (PDPC) if you believe your data has been mishandled
To exercise any of these rights, please contact us using the details in Section 12 (Contact Us). We may need to verify your identity before responding to your request.
11. Children’s Privacy
Our website and booking services are intended for use by individuals aged 18 and over. We do not knowingly collect personal data directly from children. Where a booking includes children as guests, this information is provided by the adult making the reservation on their behalf.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy, or wish to exercise your rights over your personal data, please contact us:
Address: 300/1 Ladprao 94, Phlabphla, Wangtonglang, Bangkok, Thailand 10310
Tel: 02-559-2222
Email: townintownhotelbangkok@gmail.com
Our designated contact for personal data protection matters is:
K. Jiravass Kotungka, Front Office Manager
Email: front.townintown@gmail.com